Ep. 5 | Small-Town Values Shape a Big-Time Sales Career, Dakota Dawn Johnson

Ep. 5 | Small-Town Values Shape a Big-Time Sales Career, Dakota Dawn Johnson

Have you ever wondered how small-town values can shape a big-time career? In our latest podcast episode, we dive into the incredible journey of Dakota Dawn Johnson. She’s a vibrant personality who’s gracefully made her way from a small town in Alabama to becoming a leading voice in rodeo and sales. 


From small town roots to rodeo stardom, Dakota’s story starts in the close-knit community of Grady, Alabama. Growing up, she learned the value of community bonds and the beauty of a simple life. In this episode, Dakota looks back fondly on her roots, sharing heartfelt memories of working at her grandparents' restaurant, the Tin Top Cafe. It’s there she discovered her love for people and honed her "gift of gab." 


Dakota walks us through her journey, revealing how her passion for breakaway roping has shaped her life. From her mom cleverly getting her into rodeo queen pageants to becoming Miss Rodeo USA in 2010, Dakota’s story is all about hard work and perseverance. Her advocacy for women’s inclusion in rodeo events has made a significant impact on the sport, showing that following your passion can lead to real change. 


Dakota also talks about her early experiences in sales, starting from a Walkathon fundraiser in kindergarten to becoming a top salesperson for Ariat International. Her sales journey highlights the importance of keeping personal connections and conversational skills alive, even in today’s tech-driven world. Dakota’s knack for connecting with people and her "servant heart" approach have been key to her success. 


The episode shines a light on the power of small, consistent efforts in achieving success and building a caring community. Dakota shares personal stories from small-town life, showing how these close-knit communities thrive by seeing a need and filling it, creating a supportive and nurturing environment for everyone. 


Dakota reflects on her career journey, explaining how her small-town upbringing never felt like a hindrance, thanks to a strong support system of family and mentors who believed in her. She also talks about the importance of proper grammar and politeness, lessons instilled by her grandmother, and how these details can affect perceived competence in professional settings.


In the final part of the episode, Dakota highlights the transformative power of the women who’ve influenced her life and the importance of sharing their wisdom. She shares her journey from wanting to write a book to launching a podcast that amplifies the voices of women with invaluable stories. Dakota encourages listeners to take that leap of faith to pursue their dreams, emphasizing the importance of taking small, actionable steps toward your goals. 


Join us for a heartwarming episode filled with stories of community, the charm of small-town life, and the courage it takes to chase your dreams. Dakota Dawn Johnson’s inspiring journey from small-town roots to rodeo stardom is a testament to hard work, perseverance, and the beauty of simplicity. Tune in and get inspired by Dakota’s wisdom and entrepreneurial spirit as she shares her story of balancing ranch life and rodeo dreams, breaking barriers in the rodeo arena, and connecting with people through the art of sales.


Don’t miss this inspiring episode with Dakota Dawn Johnson. Listen now on your favorite podcasting platform and join us on her porch in Kansas for a lively chat about small-town life, rodeo adventures, and the art of connecting with people. 


Be sure to subscribe to podcast for more inspiring stories and follow us on social media for updates on future episodes!

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